Cruise lines and recreational activity providers market their products as gateways to fun and adventure, but when injury occurs, they will vigorously fight to avoid liability. But there are ways to overcome their defenses.
By Ira H. Leesfield and Adam T. Rose
Outdoor recreation is a titanic industry, enticing millions of people annually to travel close to home or pack their bags for a faraway adventure. Entrepreneurs across the world capitalize on their regions’ natural beauty and create exotic excursions to attract vacationers. Meanwhile, corporate powerhouses—major resorts and cruise lines—recognize the allure of exciting experiences in unfamiliar environments, and they aggressively advertise and oversee these adventures. But when tragedy strikes—such as jet ski crashes, scuba diving drowning, all-terrain vehicle accidents, etc.—the same tour operators and vacation providers who courted your client fervently try to avoid accountability.